Authorized Dealer Application & Agreement

1) Reseller must maintain complete, accurate and up-to-date business information as requested above and disclose all online and retail locations that carry Strider products at all times.
2) Reseller must provide a valid business license or valid sales tax license upon request.
3) Reseller understands payment terms, when buying direct from SSI, are pre-paid by credit card prior to delivery.
4) Reseller understands their obligations under SSI’s Minimum Advertised Price Policy (MAP Policy) and agrees to abide by them. SSI’s MAP Policy is attached and can always be found here: www.StriderBikes.com/MapPolicy
5) Reseller may only sell directly to end consumers in the 48 contiguous United States. All other inquiries must be referred to SSI.
6) Reseller must not sell to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers. Large or bulk orders may be subject to review.
7) Reseller must not sell on any 3rd party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, etc.) or direct messages on forums. Any such listing will result in revocation of Authorized Dealer status and any permission to use SSI intellectual property would cease. Reseller acknowledges and agrees that SSI may request immediate removal of any Reseller listing (that contains SSI intellectual property) that exists on any 3rd party website.
8) Reseller must not re-package, re-label, or modify Strider products in any way prior to selling.
9) Reseller must not re-SKU or bundle Strider products without receiving prior written permission from SSI. Any bundling of Strider products must adhere to SSI's MAP Policy.
10) Reseller must advertise the correct images for each Strider product and must clearly label all advertising and listings with the correct model names and descriptions.
11) Reseller will not advertise, market, display, or demonstrate non-Strider products together with Strider products in a manner that would create the impression that the non-Strider products are made by SSI, endorsed by SSI, or associated with Strider products.
12) Reseller must only take online orders via secure, PCI-compliant websites owned and operated by Reseller.
13) Reseller agrees and understands that Reseller may receive SSI Intellectual Property which may include patent, trademark, and trade dress rights in the United States and in nearly every significant international market across the World. SSI is granting Authorized Dealers a Limited non-exclusive, nontransferable, non-sublicensable right to SSI trademarks (Strider, Strider Racing,
Strider Camp, Strider Life, Strider Cup, Snow Strider, round Strider Icon), trade names, service marks, designs or logos, copyright material in the United States during the term of this Agreement.
14) Reseller further agrees and understands not to disclose SSI Confidential Business Information. “Confidential Information” means any non-public information whether oral or written, visual or otherwise, disclosed by SSI to Reseller or to Reseller’s affiliates or representatives of Reseller. Confidential Information includes any information revealed by SSI which Reseller knows or reasonably should know to be proprietary and confidential in nature or traditionally recognized as proprietary or trade secrets of SSI.
15) Reseller understands the permission to use SSI's intellectual property is reserved for Authorized Dealers in good standing only. Termination of Authorized Dealer status will result in immediate loss of this permission.
16) Reseller will not alter, modify, or use SSI's intellectual property in a way that confuses the public.
17) Reseller may not use any of SSI’s intellectual property in business names, DBAs, domain names, or social media usernames.
18) Reseller must display the “Strider® Authorized Dealer” logo on any webpage where Strider products are displayed or offered for sale. This logo is available from SSI upon request.
19) Reseller may use “Strider® Authorized Dealer” in HTML page title tags (search descriptions).
20) Reseller may not imply that Reseller is a part of SSI or has been granted a specific territory.
21) Reseller may not use the word “Official" to describe Authorized Dealer status.
Reseller agrees that from time to time SSI may modify or amend this agreement. Upon receiving notice of such modification or amendment either through the mail or electronically, Dealer consents to such modification or amendment by specifically consenting either directly or electronically or constructively by placing an order with SSI after receiving such notice.
The parties agree that this agreement may be terminated by either party at any time with notice given to the other party. The parties further agree that upon termination, regardless of which party terminated, Authorized Dealer status and any permission to use SSI intellectual property would cease.
The parties agree that this agreement is governed by the laws of the state of South Dakota and the parties further agree that actions to enforce this agreement may be brought in South Dakota and that South Dakota courts have jurisdiction over the parties in any action relating to this agreement.
Reseller agrees to provide SSI with appropriate State Resale Certificate before selling any products under this agreement.